E-marketing is simply marketing that utilises the Internet.
The fundamental principals of marketing still apply to e-marketing. However e-marketing's appeal is due to some significant differences from mainstream marketing which uses traditional media. Key differences are:
- e-marketing's lower cost
- its high degree of measurability
- and, most fundamentally, its unique interactive nature (unlike traditional media there is two-way interaction that the target audience controls).
Whether a company is looking to sell services or products to end-user clients or to distributors/agents, a well-targeted marketing effort will substantially increase its chances of generating strong leads. Dolcevista assists its clients in this process from concept to completion and helps them identify these targets.